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Thursday February 5, 2009
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My favorite Candy is
MARS
Snickers, Milky Way, Mars Bar, M&Ms, Bounty, Twix
and even Skittles
My best favorite candy bar of all time is the Snickers bar made by the Mars Company. It was introduced to the public in 1930.
Snickers is a chocolate bar made by the Mars family. It consists of peanut butter nougat topped with roasted peanuts and caramel, covered with milk chocolate. Snickers is the best selling chocolate bar of all time and has annual global sales of US $2 billion.
The original Snickers was formerly sold as Marathon in the UK and Ireland. More recently, Snickers Marathon branded energy bars have been sold in some markets. In May 2008, Mars, Incorporated was rumoured to temporarily re-launch the Marathon bar.
Snickers is a chocolate bar made by the Mars family. It consists of peanut butter nougat topped with roasted peanuts and caramel, covered with milk chocolate. Snickers is the best selling chocolate bar of all time and has annual global sales of US $2 billion.
The original Snickers was formerly sold as Marathon in the UK and Ireland. More recently, Snickers Marathon branded energy bars have been sold in some markets. In May 2008, Mars, Incorporated was rumoured to temporarily re-launch the Marathon bar.
From Wikipedia:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. corporations. Most of its activities in the US are based in Hackettstown, New Jersey, with the Uncle Ben's and the pet food business at the plant in Vernon, California.
The European Division, is headquartered in Brussels, Belgium and was known as Masterfoods Europe until the end of 2007. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967.
The company announced at the end of 2007 that all business units were adopting the name Mars. Masterfoods ceased to be a business name but continues as the brand name of food products in Australia.
Mars is most famous for its eponymous Mars Bar, as well as other confectionery such as Milky Way, M&M's, Twix, Skittles and Snickers. They also produce non-confectionery snacks (including Combos) and other foods (including Uncle Ben's and British Pasta Sauce Brand Dolmio) as well as pet foods (such as Whiskas, Chappy and Pedigree brands). Mars' purchase of Doane Petcare Company in June 2006 significantly increased its position in the US dry pet food category. In addition to these businesses, Mars also operates a chain of premium chocolate shops across the country called Ethel's. These shops are an outgrowth of the Ethel M premium chocolate business that Forrest Mars started in Las Vegas in 1980 when he became bored with retirement.
On April 28, 2008, Mars, Incorporated, together with Berkshire Hathaway Incorporated announced the buyout of Wm. Wrigley Jr. Company, the world's largest chewing gum producer, for $23 billion in an all cash deal. The two companies together are expected to generate sales in excess of $27 billion and unseat Cadbury as the world's largest confectioner.
Company History
Frank C. Mars, whose mother taught him to hand dip candy, sold candy by age 19. The Mars Candy Factory he started in 1911 with Ethel V. Mars, his second wife, in Tacoma, Washington, ultimately failed but it had already become a large employer, producing and selling fresh candy wholesale. By 1920, Frank Mars had returned to his home state, Minnesota, where the company was founded that year as Mar-O-Bar Co. in Minneapolis and later incorporated there as Mars, Incorporated. Forrest Mars, son of Frank Mars and his first wife who was also named Ethel, was inspired by a popular type of milkshake. In 1923, the Milky Way bar was introduced, and became the best-selling candy bar. In 1927–1928 or 1929, Mars moved the company to the Chicago, Illinois, area.
Mars is still a family owned business, belonging to the Mars family. The company is famous for its secrecy. A 1993 Washington Post Magazine article was a rare raising of the veil, as the reporter was able to see the "M"s being applied to the M&M's, something that "no out-sider had ever before been invited to observe." In 1999, for example, the company did not acknowledge that Forrest Mars, Sr., had died or that he had worked for the company.
The company argues that due to private ownership, there is no need to account to anyone but themselves. In the same spirit, Mars, Inc., does not cooperate with many widely publicized organizations, such as Fair trade, arguing that its own internal standards, rooted in the "Five Principles" deliver even better results. An example is the company's Cocoa Sustainability initiative.
Despite its secrecy, Mars Incorporated has developed a reputation across its leading markets to be excellent training grounds for managers. In the UK, for instance, many CEOs of large companies learned their trade at Mars, Inc. For example, former Mars executive Geoff Starr was appointed by Associated British Foods as the new CEO of George Weston Foods. Recently, the company caught on to that and re-branded their employer brand to "Mars - The Ultimate Business School".
Moving into fourth generation family ownership, the company recently passed from family leadership into non-family leadership; however, the business is still owned by the family. The global CEO of Mars, Inc. is Paul Michaels. Michaels is part of a new group of non-family management that has taken over since the retirement of John and Forrest Mars, Jr.. The family now oversees the business as a council or board of directors.
In the United States the company has manufacturing facilities in Hackettstown, New Jersey; Albany, Georgia; Burr Ridge, Chicago and Mattoon, Illinois; Cleveland, Tennessee; Columbia, South Carolina; Columbus, Ohio; Elizabethtown, Pennsylvania; Greenville, Mississippi; Greenville and Waco, Texas; Henderson and Reno, Nevada; and Vernon, California.
Until sold in June 2006, a division of Mars known as Mars Electronics International produced, among other products, coin mechanisms such as those used in vending machines. MEI also manufactured bill validators, which were among the most common bill validators found in the US.
A further Mars business - FourSquare - utilise those products formerly made at MEI in their vending machines. Four Square comprises the Flavia and Klix brands. Flavia operates within the US, UK and Japanese markets, while Klix operates within UK, Germany and France.
In 2007, Mars Incorporated undertook a major rebranding operation which saw, among other global changes, FourSquare being renamed to Mars Drinks, the pet food division (formerly part of Masterfoods) being renamed to Mars Petfoods and Masterfoods itself (the largest division of Mars, Incorporated) being renamed to Mars Snacks[citation needed].
For more on the Mars products – go to mars.com
Mars is still a family owned business, belonging to the Mars family. The company is famous for its secrecy. A 1993 Washington Post Magazine article was a rare raising of the veil, as the reporter was able to see the "M"s being applied to the M&M's, something that "no out-sider had ever before been invited to observe." In 1999, for example, the company did not acknowledge that Forrest Mars, Sr., had died or that he had worked for the company.
The company argues that due to private ownership, there is no need to account to anyone but themselves. In the same spirit, Mars, Inc., does not cooperate with many widely publicized organizations, such as Fair trade, arguing that its own internal standards, rooted in the "Five Principles" deliver even better results. An example is the company's Cocoa Sustainability initiative.
Despite its secrecy, Mars Incorporated has developed a reputation across its leading markets to be excellent training grounds for managers. In the UK, for instance, many CEOs of large companies learned their trade at Mars, Inc. For example, former Mars executive Geoff Starr was appointed by Associated British Foods as the new CEO of George Weston Foods. Recently, the company caught on to that and re-branded their employer brand to "Mars - The Ultimate Business School".
Moving into fourth generation family ownership, the company recently passed from family leadership into non-family leadership; however, the business is still owned by the family. The global CEO of Mars, Inc. is Paul Michaels. Michaels is part of a new group of non-family management that has taken over since the retirement of John and Forrest Mars, Jr.. The family now oversees the business as a council or board of directors.
In the United States the company has manufacturing facilities in Hackettstown, New Jersey; Albany, Georgia; Burr Ridge, Chicago and Mattoon, Illinois; Cleveland, Tennessee; Columbia, South Carolina; Columbus, Ohio; Elizabethtown, Pennsylvania; Greenville, Mississippi; Greenville and Waco, Texas; Henderson and Reno, Nevada; and Vernon, California.
Until sold in June 2006, a division of Mars known as Mars Electronics International produced, among other products, coin mechanisms such as those used in vending machines. MEI also manufactured bill validators, which were among the most common bill validators found in the US.
A further Mars business - FourSquare - utilise those products formerly made at MEI in their vending machines. Four Square comprises the Flavia and Klix brands. Flavia operates within the US, UK and Japanese markets, while Klix operates within UK, Germany and France.
In 2007, Mars Incorporated undertook a major rebranding operation which saw, among other global changes, FourSquare being renamed to Mars Drinks, the pet food division (formerly part of Masterfoods) being renamed to Mars Petfoods and Masterfoods itself (the largest division of Mars, Incorporated) being renamed to Mars Snacks[citation needed].
For more on the Mars products – go to mars.com
LARRY..CURTIS..SPURLOCK
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